Reach:
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
How It’s Used:
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
Your reach can be affected by your bid, budget and audience targeting.
In general, we have two type of Reach:
Organic:
Organic reach and organic impressions show the number of unique users that saw your content or the number of times your content was displayed with no cost for you.
Paid:
Just like the category name implies, paid reach and impressions are the results of your paid efforts, such as Facebook Ads.
Impressions:
The number of times your ads were on screen.
How It’s Used:
Impressions is a common metric used by the online marketing industry. Impressions measure how often your ads were on screen for your target audience.
Impressions from certain placements are accredited by the Media Rating Council (MRC).
How It’s Calculated:
An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as 1 impression. If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.) This method of counting video impressions differs from industry standards for video ads. With the exception of ads on Audience Network, impressions are counted the same way for ads that contain either images or video. This means that a video is not required to start playing for the impression to be counted.
In a few cases when it can’t be determined whether ads are on screen, such as on feature mobile phones, impressions are counted when ads are delivered to devices.
Impressions aren’t counted if they come from invalid traffic we detect such as from non-human sources (such as a bot).
Story Short:
If you have 5 people who saw your Ads only one time, then the reach is 5 and the impression is 5
If you have total 5 people who saw your Ads more than one time like 2 times. Then the reach is 5 but impression comes up to 10
References:
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